Los Angeles Rams Launch Super Bowl Anniversary Giveaway for Week 6

Los Angeles Rams announced a limited‑edition Super Bowl anniversary giveaway for Week 6, giving fans a chance to win signed memorabilia and a game‑day experience as the club sits 5th in the NFC with a 12‑5 record and a one‑game winning streak.

What does the giveaway include?

The promotion features a raffle for a signed helmet, a personalized jersey, and two tickets to the upcoming home game. Fans enter by purchasing a specific Rams merchandise bundle on the official store. The draw will happen live on the team's Instagram page on October 10, just before kickoff.

How can fans participate?

To join, supporters must buy the "Super Bowl Legacy Pack" which bundles a replica Super Bowl LVI jersey, a commemorative poster, and a QR code that links to the entry form. The pack costs $79.99 and ships nationwide. Once the form is submitted, entrants receive a confirmation email with a unique ticket number.

Why is the Rams running this promotion now?

The giveaway aligns with the anniversary of the Rams' historic Super Bowl LVI victory, a milestone that still fuels the fan base. Marketing director Mike McGlinchey said the club wants to celebrate the win while keeping momentum high as they chase a playoff spot. The timing also dovetails with the team's recent surge, having posted a 12‑5 record and climbing to fifth in the NFC.

What does this mean for the upcoming schedule?

The excitement builds toward the next matchup, a crucial showdown against the San Francisco 49ers on 2026‑09‑11. A win could push the Rams into a higher seed and tighten the race for the NFC West title. Fans who snag the giveaway tickets will enjoy prime‑time seats, giving them a front‑row view of a potential turning point in the season.

How will the giveaway impact fan engagement?

Early data shows a spike in merchandise sales whenever the Rams roll out limited‑time offers. Social media engagement is expected to rise, especially with the live draw scheduled during the pre‑game show. The club hopes the promotion will deepen loyalty among younger fans who follow the team on digital platforms.

When will the winners be announced?

The live Instagram draw is set for 7:30 p.m. PT on October 10, just before the Rams take the field at SoFi Stadium. Winners will be contacted via direct message and will need to confirm their details within 48 hours to claim prizes.

What are the odds of winning?

The Rams estimate roughly 5,000 entries for the raffle, giving each participant a 0.02 % chance of walking away with the top prize. While the odds are slim, the club emphasizes that every entry supports the community outreach program tied to the giveaway.

How does this fit into the Rams' broader marketing strategy?

The giveaway is part of a larger campaign that includes stadium activations, player meet‑and‑greets, and a series of fan‑generated content contests. By tying the promotion to a historic victory, the Rams aim to reinforce brand identity and keep the momentum rolling as they chase a deeper playoff run.